Are you someone who is struggling to gain traction with your business? Have you created content for each stage of the digital marketing funnel but you feel stuck?

Don’t let your worries and struggles stop you from letting your digital business thrive. 

Marketing optimization can be tricky. Between ensuring the optimization of your content and other aspects of your online business, you may not have thought about optimizing your digital marketing funnel.  

Have no worries about where to start. Here, we’ll walk you through all of the necessary steps for an optimized marketing funnel.

Continue reading for a guide on digital funnel optimization.

Goals in Google

One of the most important components in developing a solid conversion funnel is creating goals using Google Analytics. By utilizing what Google Analytics has to offer, you can:

• Give your goal a name
• Provide a definition for your funnel
• Give value to your goal
• Discover when and where people visit and leave your site
• Improve conversions

Look at Your Landing Page

When customers visit your site, the first thing they see is the page they land on. To ensure customers will stay, there are a variety of things you should test, including:

• Primary and secondary headlines
• Color palettes
• Size and type of fonts
• Path to purchasing products
• Testimonials or reviews from real people
• Creating a compelling call to action
• Eye-catching call to action buttons 

Running tests with variations of each of these components will tell you what is drawing customers in and what is pushing them away.

Test the Trust

Nowadays, people are skeptical about where their money goes when purchasing products online. In optimizing your digital marketing funnel, building trust is incredibly important.

Here are some elements you need to test the trust of your online business:

• Test varying guarantee strategies
• Apply for a Better Business Bureau (BBB) logo to display on your site
• Consider purchasing a VeriSign seal to display during the check-out process

Your digital business needs to be deemed trustworthy to the people visiting your site. By following these steps, you are sure to gain the trust of your customers.

Email Essentials

Once you’ve established that your customers are trusting your online business, they are likely to return. If you to make sure they will return frequently? Developing an email newsletter is a great way to do so. 

You can test different elements in your email newsletters to discover what works best, including:

• Compelling subject lines
• Short or long content
• Embedding more or fewer links
• Calls to action

Five-Second Rule

Established by distinguished businessman Vinod Khosla, the five-second rule addresses human perception and the idea that less is more.

Your digital marketing funnel doesn’t need to be elegant and complex to gain traction. By applying the five-second rule to your site, you will discover what is too distracting and what should stay the same.

You can test your marketing optimization by using this five-second test tool. 

Optimize Your Digital Marketing Funnel Today

Testing the optimization of your funnel isn’t a one-time deal. If you want to ensure that your site is getting customers, testing all of these categories is a must.

At Prsuade, we use creative collaboration alongside the newest technology to enhance your business. We want to help solidify your exceptional ideas.

Looking for additional guidance in online marketing and optimization? Contact us today and we will gladly assist you!