Growing your business is no small feat, but you were prepared for the challenge; after all, you were not planning on staying small forever. Advertising with Google, Facebook, Instagram, or other media platforms is a great way to get the voice of your business out there for a fraction of the cost of more traditional methods.
Here are a few benefits of some online advertising platforms that you will want to explore!
Advertising with Google has a Wide Reach
It’s no secret that Google rules the internet a great deal of the internet. You may also know that they also make up a large amount of the digital marketing industry, and for good reason.
Advertising with Google is scalable, so the more you have to spend, the more advertising power you can get your hands on. In other words, Google is ready to grow with your company at any stage in your business endeavor.
Learn more about Google Ads and its advertising options. You can:
- Target your ads by keywords, location, language, days, times, frequency, and devices.
- Control your costs. There’s no minimum and you can choose how much you spend per month, per day, and per ad.
- Measure your success with data rich data to optimize continuously.
- Use tools to easily manage and monitor accounts.
- And more.
Advertising with Facebook is Easy and Affordable
Facebook is without a doubt the most popular social media platform, and that will not be changing anytime soon. What is more, Facebook’s platform is becoming more business-friendly by the day, which would explain why so many companies have decided to make a virtual home there. Facebook makes it easy for any organization to get started.
First, create a business profile to have a landing page for your potential customers to find you and learn about your wares. Afterward, you will have the option of advertising through low-cost Facebook Ads to boost your future posts and any ad-specific content to further entice your audience.
Here are a few examples on how advertising with Facebook can benefit your business. You can:
- Use robust Facebook analytics to create and adjust your campaigns effectively.
- Micro-target your exact audience personas for a more effective interaction.
- Stay on your audience’s eyes by showing up wherever they go using Facebook’s remarketing settings.
- Bring in new leads closer to your conversion point and marketing funnels.
- Create custom call-to-action buttons to make the ad intent clear to your visitors.
- Make your content campaigns easier to scale for far more reach.
- And more.
Advertising with Instagram Captivates
Instagram already makes it easy for your business to create a page and to garner attention through pictures and videos, but its advertising option takes things a step further.
For only a few dollars, Instagram will take one of your posts and advertise it during peak hours of traffic, so you can know you are getting the maximum amount of views per post. Plus, you can tailor which type of audience sees your ads to further customize your experience.
Here are more benefits of advertising on Instagram:
- Build brand awareness for your business.
- Connect to new and existing customers.
- Promote photos or videos already shared with your followers.
- Cross-advertise with Facebook Ad platform.
- And more.
Advertising with YouTube is Effective
If you have heard people tell you that YouTube is an expensive advertising service, I respectfully disagree. With many features available on this ads platform you will have the opportunity to reach and convert effectively.
Bumber Ads, for example, allows you to run targeted ads on YouTube at the beginning of videos – and the best part is, it cannot be skipped, so your message have to be heard. The only drawback is that the ad can only run for a few seconds, so make sure it is compelling.
If you feel your business can benefit from video content, you will want to explore more about the different options you have on YouTube’s advertising platform. You can:
- Connect with your audience in a more unique and memorable way.
- Create video campaigns in only few minutes.
- Track views, costs, budget details and learn about your viewers with rich data.
- Micro-target your exact audience personas for a more effective interaction.
- Stay with your audience by showing up wherever they go using Google’s remarketing tools.
- And more.
We are Here for You
Advertising with Google, Facebook, or other digital marketing platforms is an effective way to promote your business while saving on costs. If you are considering taking the route of online advertising, you are going to want to have professionals on your side to make sure the job is done right the first time. We are the right people to help you handle the task.
At Prsuade, we make sure to only deliver the best results for our clients. We offer a wide array of digital marketing and online advertising services, as well as branding, email marketing, creative production, and much more.
Ready to get started? Make sure to check out our site to find out more about what we do, and reach out to us whenever you’re ready to start shaping up your business. Let’s turn your company goals into a reality!