Content rules everything around you (CREAY). While that acronym’s one letter removed from Wu-Tang Clan’s CREAM (cash rules everything around me), it’s still just as true. It’s 2020 and content is king.

It’s cliche but true: Fail to plan and plan to fail. You need a content calendar. To see all that it can do for your marketing campaign, keep reading.

The Almighty Content Calendar

In 2020, content comes in various forms: video, photo, podcasts, blogs, and more. No matter what kind of content you produce, it just doesn’t appear out of thin air. High-quality content takes effort, care, and preparation.

Let’s begin with the basics: What’s a content timetable? It’s a schedule that organizes and plans future content. More specifically, these timetables consist of topics, ideas, and dates.

Topics for content should have an assigned owner. There should also be an assigned editor, writer, scheduler, and publisher. There could be a social media content planner or editorial content planner.

Content schedules provide numerous benefits, including greater vision, reminders, and enhanced efficiency. These planners allow you to visualize your content strategy across platforms, over time.

The schedules keep key dates in mind. Use them to keep track of company events, holidays, launches, and more. Companies often store their planner in Google Sheets. 

Most importantly, content planners help you save time. With them, you can plan ahead of time, see what assets you need to execute the plan and figure out when the content will be published.

Limitless Benefits

Planners’ benefits continue. These include:

• A greater understanding of your customers
  • You’ll be able to see patterns, such as—for example—content published on Monday doing better than content published on other days.
  • Marketers will then be able to calculate the best times to post. They’ll also be able to see what kinds of content are the most engaging and what the target audience is.
  • As a result, marketers can decide which marketing campaigns are more effective than others. They can then build off of the more successful campaigns.
• A safety net
  • Planners act as a sort of safety net that enables adequate preparation and plenty of time for research, creation, and implementation. In the end, you’ll miss fewer deadlines and won’t exceed your budget. You have more room to fail with a content planner.
  • When it comes time to make a schedule, consider using the aforementioned Google Sheets or Microsoft Excel. With Google Calendars, you can track, color code, and analyze marketing campaigns.

Make Room on your Schedule

Planners can be used for everything. They’ve gone paperless, so now your smartphone’s planner probably has all of your most important life events.

Your business is important, too. 88 percent of business-to-business companies have content marketing. Only 32 percent of these companies have a written plan for their content.

Get ahead of the curve with a content calendar. The first step is getting in touch with Prsuade today.