The email is not dead. In fact, the use of email by businesses has grown more than ever before and continues to be a marketing tool of choice for companies of all sizes – and it just might be the answer that you need.
If you’re in the business of growing your company, you’re going to want to invest in email marketing in 2021. After all, it’s an extremely simple service to use, it’s inexpensive to run, and it has the potential to reach hundreds of thousands, or even millions, of customers each time you send a message. There is, however, one major twist: you have to be convincing to reach these big numbers.
The key here is to learn the art of email marketing by understanding the do’s and don’ts of the system and focusing on what works. This article will help give you a kickstart in the right direction. Read on to find out more!
Do: Hit Them With a Solid Subject Line
You know the guy who said, “First impressions aren’t everything?” Yeah, don’t listen to him.
Everything in business is almost always determined by first impressions, especially when it comes to B2C relations. If you have something juicy and exciting in the email, make sure to draw potential customers by giving them an equally enticing subject line. This will boost the number of read emails almost instantly and draw more people to your website.
Don’t: Buy an Email List
Snagging a list of potential customers may seem like the solution your business needs at first, but you’ll realize very quickly that it will backfire. Most email lists consist of people that have probably never heard of you and may not even currently need your goods or services, so you’ll more than likely end up spending more than you’re making. Building a list from scratch takes time, but the results are more than worth it.
Don’t: Make Subscribers Wait to Hear From You
You know how bothered you get looking at that “read” text message and waiting for a response? That’s how your potential customers feel when they don’t hear from you for long periods of time, and you’ll run the risk of losing them as a result. Make sure to set up an email cycle so you can send out your emails frequently and continue holding your subscribers’ interest.
Do: Create Personalized Content
Creating bland content is a sure way to lose your fan base. Different audiences have specific needs that you need to tailor to, and when you personalize your email content, your prospects are 26% more likely to open the email. Do the research and learn about your target base to increase your email marketing success.
Time to Start Email Marketing
Now that you know how to correctly carry out an email marketing strategy, you’ll be able to create emails that are more enticing to your audience each time you send them off. If you still feel that you need an extra hand with shipping up your marketing game, we’re more than happy to lend a hand.
At Prsuade, we know what it means to market, and we make sure that our clients can reach the marketing success that they desire. We offer assistance in email marketing, as well as in advertising, branding, strategy & media, creative production, and so much more.
Ready to get started. So are we. Browse through our site to learn more about who we are and what we do, and make sure to reach out to us to start building your marketing platform. Let’s get your business moving towards success!
